VW x Pride x Poly

Volkswagen’s original microbus was the emblematic vehicle of the cultural revolution of the 1960’s.

Its image came to be symbolic of everything that period represented: free love, changing social attitudes, and pacifism.

The 2024 all-electric ID Buzz is poised to enter the cultural iconography with the same force as its predecessor. 

This Pride x ID Buzz campaign seeks to be at the vanguard of the national conversation by affirming polyamorous and open couples, and inviting them to get behind the wheel. 

This is an opportunity for Volkswagen to break the mold, meet the current cultural moment, and empower its drivers to love whomever and however they want.